A Vida Tropical

Branding and visual identity for the podcast A Vida Tropical

A show that covers various topics and aims to engage with the brave ones—those who seek a calmer lifestyle, yet full of life. The program intends to convey not only the courage of living outside the norms, but also the well-being, lightness, and fun behind this lifestyle.

The identity followed these principles: the typography brings personality, it’s friendly and playful, the colors are warm and vibrant, and the elements suggest endless possibilities.