For this project, I created a series of Instagram posts for Sohmma Terapias, aiming to make psychology more accessible and engaging.
The concept behind the visual identity was to break down the complexity of the subject, making it approachable for people with little or no knowledge of psychology. By using bright, inviting colors, simplified design elements, and incorporating curious images with a touch of humor, the goal was to catch the attention of a broader audience. This approach encouraged them to explore mental health topics in a more approachable and relatable way.
