Healthy Bait is an Israeli brand created for people who enjoy taking care of their health without giving up the pleasure of good food. The brand's visual identity, created by a brazilian living in Israel, was designed to stand out in a growing market. We wanted to connect with the Israeli people while maintaining the essence and joy of Brazil.
The visual identity was inspired by a metaphor often used to describe those born in Israel: sabra. Sabra is a cactus, thorny on the outside but very sweet on the inside. This concept guided the creation of the color palette and later the patterns, which appear in the brand's identity to represent not only the sabra but also the diversity of the Israeli people.
The logo is elegant. It is simple. The visual identity is warm and human. By exploring different scales and blends, the patterns reinvent themselves, creating a strong and versatile look. And that’s exactly how Healthy Bait products are—gluten-free, lactose-free, and free of refined ingredients, yet reinvented!
